Tuesday, November 06, 2007

The Value Of In Rainbows

Radiohead is keeping the sales figures of their new model of a record release a secret. But there are some leaks and lots of speculation. It is thought that on average only about 40% of those that downloaded it paid anything at all. From there the average, worldwide, is 6 bucks ($8 in US and closer to $4 the rest of the world). (I'm an Amurrican so I can't give you these figures in Euros.) If they had a million downloads that's 400,000 people paying 6dollaz giving them 2.4 million. After all costs, they will make just under 2 million dollars for the first million people to download it. They will make about most of that 2.4 million for every million people globally to download it from there on out. And this was really just a savvy way to make money off of the inevitable internet "leak" that puts these albums out months before their physical release. Well done old chaps. (Read that again, they are NOT really reinventing any wheels in the music game they are just savvy enough to make money off the same downloads that you would normally have found on Oink using good ole fashioned guilt and questioning people's values. I repeat, well done old chaps.)

Speaking of Oink and someone actually re-working the way the wheel rolls, Saul Williams and Trent Reznor paid 7 bucks and $5,080, respectively, for In Rainbows. You can read more about their download ONLY album The Inevitable Rise and Liberation of NiggyTardust! and how they viewed Radiohead's music label chess victory and what it means for their project here

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